A recent study conducted by Morgan Stanley and Luxe Consult, analyzing the world’s leading 50 watch brands, revealed that Rolex dominates the market with an impressive 32.1% share. This figure is staggering, especially when compared to its nearest competitor, Cartier, which holds just 8% of the market. While these statistics highlight Rolex’s unparalleled success in the new watch sector, it raises an intriguing question: how does this dominance translate to the pre-owned and vintage watch market?
As the world’s largest and most trusted online retailer specializing in luxury replica watches, we are uniquely positioned to provide insights into this niche yet highly significant segment of the watch industry. Drawing from our extensive data, we’ve discovered that Rolex’s presence in the pre-owned luxury watch market is even more pronounced than its overall market share. In fact, Rolex accounts for a remarkable 73.8% of pre-owned luxury watch sales.
This overwhelming dominance in the secondary market is no coincidence. Rolex has long been synonymous with timeless design, exceptional craftsmanship, and enduring value. These qualities make fake Rolex watches, particularly vintage models, highly sought after by collectors and enthusiasts alike.
The Rolex Datejust 36, first introduced in 1945, has become a symbol of elegance and versatility. Its classic design, featuring a 36mm case, Cyclops lens over the date window, and the iconic Jubilee bracelet, has remained largely unchanged over the decades. This consistency in design has contributed to its timeless appeal, making it a favorite among both seasoned collectors and first-time buyers.
In 2025, the vintage Rolex Datejust 36 continues to captivate watch enthusiasts for several reasons. First, its understated yet sophisticated aesthetic makes it suitable for a wide range of occasions, from formal events to everyday wear. Second, the replica Rolex Datejust 36’s mechanical precision and durability ensure that even decades-old models remain reliable timekeepers. Finally, the watch’s historical significance and association with Rolex’s legacy add to its allure, making it a sound investment for those looking to own a piece of horological history.
Our data also reveals that specific variations of the vintage Rolex Datejust 36 are particularly popular. Models with rare dial configurations, such as linen, tapestry, or pie-pan dials, often command higher prices and generate significant interest among collectors. Additionally, watches featuring two-tone (steel and gold) or full-gold cases are highly coveted, as they embody the perfect blend of luxury and functionality.
As the foremost authority and leading seller of vintage Rolex watches, we’ve witnessed firsthand the enduring demand for the Rolex Datejust 36. Its combination of heritage, craftsmanship, and timeless design ensures that it remains a cornerstone of the pre-owned luxury watch market.
